Kodak announced to withdraw from the camera market
The local time, on February 9,, in the first half of this year the kodak announced it will gradually exit digital cameras, portable video cameras and digital photo frame, the image acquisition equipment business, to focus on the copy of the business.
Eastman kodak company spokesman says, is seeking to cut costs method, give up this business will have $30 million spending, but is expected to save $100 million annual operating costs, kodak will put a brand to other camera manufacturers use, has some manufacturers to this show "great interest". Kodak said the company plans to cut through product portfolio, layout and retail channel to improve the camera business, exit is inevitable development. But kodak also promised will continue to provide warranty for the product and technical support services.
However, kodak did not provide jobs. According to information, this business in rochester, New York headquarters kodak employees that is more than 400, the above $30 million loss was not clear for the production of production including bring layoffs cost, and kodak overseas factories closed cost.
The move marks the end of the era of kodak, a 131-year-old kodak had invented the world's first a digital camera, but I was not taken seriously, excessive dependence on film business, thus missed the transformation period, be smart phones and the impact of a digital camera, in 1997 years later kodak is no profit.
Kodak has filed for bankruptcy protection last month, the $5.1 billion in assets, liabilities, $6.8 billion.
Kodak currently have three-quarters of revenue come from digital products, quit after camera market will focus on business and household printer and print the picture business, but the printer market share in the United States is far behind HP and Canon, only in the sixth, profit is still very difficult. International data analyst Christopher schutter says that in the past 10 years printing machine business gradually become kodak its main business, its concerns also from the camera transfer.
In addition, kodak also sell its hands hold in search of as many as 1000 more than a patent technology, kodak hand holds numerous image patent technology, apple or Google, kodak hope that the company will its income bursa, kodak in the first half of 2011 the patent fees charged $27 million, and over the past three years the figure for 1.9 billion dollars. Currently include Google, apple and HTC, samsung, the numerous mobile phone manufacturer in the vortex of patent wars.
Ironically, kodak in order to save cost, also requires the kodak theater in Hollywood over 20 years of $72 million sponsorship contract, but said the theatre, in this year's Oscar ceremony before can't to terminate the contract, "Oscar awards ceremony invitation and advertising has sent out, unable to recover."
February 15, kodak will also hold the second bankruptcy application of hearings, mainly to the creditor.