HTC will reduce the number of new products to be released
According to Taiwan media "electronic times reported, according to industry sources, including the HTC, RIM, SONY, MOTOROLA, intelligent mobile phone manufacturer restructured its strategy, will reduce the launch of the new model year mobile phone, to focus on promoting a mobile phone.
Sources said the strategy of change is learning the apple and samsung. The two manufacturers on every year, the promotion a flagship products and successfully expanded itself market share.
For example a mobile phone iPhone, a quarterly sales will be able to reach 30 million department; Samsung Galaxy S II in the release within six months after he sold 10 million department.
Sources, the strategic adjustment not only save manufacturers of development, marketing costs, and still can make the supply chain of large-scale production manufacturer, better control of raw materials and distribution problems.
But the strategy change original design manufacturers (ODM) competition more severe. With intelligent mobile phone manufacturer absorption of the original design reduces, ODM had to keep improving, roll out more competitive products.