SONY intends to raise the production capacity of its image sensor once more
Some time afterwards, SONY finally erupted, the recent barrage of of all kinds and SONY digital camera from the news, simply overwhelming. From June began, the official released NEX series new digital micro single camera later, SONY opened up a whole new group strategy. And when a lot of people think that SONY NEX series is best developed after the work but found that SONY has a larger plan, NEX for them just a start it.
Then we will see the NEX-VG10-a can replace lens digital camera, and USES the APS-C specifications of the Cmos sensor. As we think of SONY's strategy is to focus on NEX and new development to the E bayonet socket, SONY and took out the translucent fixed reflection plank structure alpha 55 and α 33. In one breath released four brand-new camera later, SONY still don't give up, recently have news out of the group of SONY's the next step.
SONY announced on Monday, in spring next year of two to three years, the image sensor capacity increased by 50%.
SONY XiangDongZhi repurchase a current production of high-end processor semiconductor factories, to production CMOS image sensor components. The two companies had in late December 2010 signed memorandum is binding, but now sign a transformation Toshiba key semiconductor equipment final agreement. SONY to 53 billion yen ($646 million) for the plant in Toshiba equipment, this is SONY worth 100 billion yen the COMS setup image sensor part of the investment. Company announced plans to double its CMOS capacity.
The money will be used to expand the SONY "Exmor" and "Exmor R" CMOS image sensor capacity, aimed to meet the intelligent camera and digital camera manufacturers growing demand. Through the output expansion, SONY is expected to consolidate its world CMOS image sensor and CCD image sensor leading company status.
Industry forecast analysis firm iSuppli had forecast 2010 CMOS image sensor market share will reach 90%, this market in 2010 healthy growth, according to iSuppli estimates from 2009 in 1.5 billion to just increased to 1.7 billion only.
"This growth is the increasing demand for reflection, such as cell phones, video conference, car driver assist applications." ISuppli said the company was. "Although CCD has long been regarded as can offer high image quality excellence technology, but CMOS technology in recent years have made a lot of progress, and reduce the technology gap." ISuppli analyst Pam Tufegdzic expected, visible light DuanMian array image sensor market will in 2011 grew by nearly 16%, to $6.7 billion.
Earlier, SONY has been that by March 2012, will produce the image sensor can increased to 50000 pieces. SONY spokesman says, the new expansion plan means, to March 2014 and March 2015, the company's image sensor can produce will further to 75000 pieces.
These production including CCD and CMOS sensor. Nagasaki technology center in improving the productivity of at the same time, SONY also plans to use the existing chip manufacturers to increase production, and won't further large-scale investment. SONY Monday they held Nagasaki factory article 4 CMOS sensor production line production of the ceremony.
SONY's share price rose 1.4% on Monday, but since April into since this fiscal year, SONY's share price fell nearly 50% cumulative, mainly by Thailand floods and the Japanese yen appreciation and a series of factors.