CVS Stores’ Decision of Duracell batteries
The Energizer bunny will stop going at CVS stores in the Triangle and across the nation.
With retailers reducing their inventory levels,CVS Caremark Corp.has decided to stop selling Energizer’s alkaline batteries early next year.
Although the drug store chain will still stock the company’s lithium batteries,they have decided to sell Duracell alkaline batteries made by Proctor & Gamble Co.
CVS spokeswoman Erin Pensa told the St. Louis Business Journal that“Having tested various options in the battery category in a number of stores, we found that our customers responded best to an offering that contained a single ‘national brand’ alkaline, plus Energizer lithium and our own private label batteries.”
It is reported that CVS stores nationwide sold $25 million worthy of Energizer batteries.
There are eight in the Durham area,while 25 CVS stores in the Raleigh area.